WKKB Latina 100.3FM is a 24 hour Spanish language radio station with a Tropical format. The radio station was launched in February of 2005.
Listeners can hear the station all over the entire state of Rhode Island; Southeastern Massachusetts ; and Northern Connecticut. with 250,000 Latinos in the listening area, Latina 100.3FM is the biggest Spanish Language
station in New England. Latina 100.3FM targets adults 18-49 and reflects the active lifestyles of its family orientated listeners. The musical selection
includes Salsa, Merengue, Bachata, Cumbia, Vallenato, Latin Rock; Latin Pop, Reggaeton and Regional Mexican.